One of the most interesting conversations I had recently was with a travel manager of a large corporation who analyzed all of the spend categories in their portfolio and is in the process of re-branding their jobs. To be specific, managing air, car, hotel, travel management services, self booking technology, meetings, card, expense management, corporate aviation, and virtual meetings technology are now lumped together and referred to as "Enterprise Mobility." Brilliant! What a perfect way to describe what valuable functions and services this group provides to their company.
I am also impressed by the travel team at another firm, a large, multinational home furnishings retailer. After some internal analysis, they determined that the majority of their business travel is actually meetings related. So they are re-branding their team to more accurately reflect what their job functions really represent.
Now, more than ever, this may be the time to re-think what we do and re-brand to accurately reflect the actuality of today’s’ travel dynamics. It’s all about moving employees in different ways to facilitate business in a safe and compliant manner.
What about Virtual Meetings Technology? A lot of companies simply do not know where to assign oversight of this emerging technology. The current trend which makes perfect sense, is to assign the oversight, policy creation and tracking to the Corporate Travel and Meetings Team. This kind of brings the concept of Enterprise Mobility full circle.
If this concept and branding takes off, remember, you read it here first!
I am also impressed by the travel team at another firm, a large, multinational home furnishings retailer. After some internal analysis, they determined that the majority of their business travel is actually meetings related. So they are re-branding their team to more accurately reflect what their job functions really represent.
Now, more than ever, this may be the time to re-think what we do and re-brand to accurately reflect the actuality of today’s’ travel dynamics. It’s all about moving employees in different ways to facilitate business in a safe and compliant manner.
What about Virtual Meetings Technology? A lot of companies simply do not know where to assign oversight of this emerging technology. The current trend which makes perfect sense, is to assign the oversight, policy creation and tracking to the Corporate Travel and Meetings Team. This kind of brings the concept of Enterprise Mobility full circle.
If this concept and branding takes off, remember, you read it here first!
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