Twitter and tweets, twitter tags. If you're not familiar with the world of Web social networks, these terms might sound like script notes from a Sylvester and Tweety Bird cartoon. But actually, Twitter, is a free micro-blogging service that lets people keep in touch through the exchange of quick, frequent answers to one simple question: "What are you doing?"
What does this have to do with strategic meetings management or corporate event planning? At meetings, people are doing some pretty interesting things with social media technology -- and it's having an immediate, dramatic effect on content. For example, planners are not only using Twitter to update attendees on last-minute agenda changes, but some are also encouraging attendees to use the social media tool to interact real-time during sessions and panels. An article I ran across on the Web, "Six Ways to Utilize Twitter at Your Next Conference," discussed how attendees at a high-tech industry conference were given a Twitter tag number to exchange live comments (limited to 140 characters) about the session they were attending. Between themselves, attendees formed the best, most pertinent questions for the panel on stage.
Attendees are also blogging about their experiences--some not all positive--at trade shows and association conferences. And organizers are paying attention in order to fine-tune meetings and keep up with changing tastes.
Seems to me that the meetings industry is embracing the Web like never before -- from using StarCite tech to create registration sites and post meeting content, to exchanging "tweet" messages about panels in real-time. Have you used any new social media tools to get better feedback from attendees? I’d love to hear about your experiences here!
What does this have to do with strategic meetings management or corporate event planning? At meetings, people are doing some pretty interesting things with social media technology -- and it's having an immediate, dramatic effect on content. For example, planners are not only using Twitter to update attendees on last-minute agenda changes, but some are also encouraging attendees to use the social media tool to interact real-time during sessions and panels. An article I ran across on the Web, "Six Ways to Utilize Twitter at Your Next Conference," discussed how attendees at a high-tech industry conference were given a Twitter tag number to exchange live comments (limited to 140 characters) about the session they were attending. Between themselves, attendees formed the best, most pertinent questions for the panel on stage.
Attendees are also blogging about their experiences--some not all positive--at trade shows and association conferences. And organizers are paying attention in order to fine-tune meetings and keep up with changing tastes.
Seems to me that the meetings industry is embracing the Web like never before -- from using StarCite tech to create registration sites and post meeting content, to exchanging "tweet" messages about panels in real-time. Have you used any new social media tools to get better feedback from attendees? I’d love to hear about your experiences here!
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