Meetings Trends: What's Hot for 2012

Thursday, January 26, 2012 by StarCite News

Trending NowWith the new year comes a slew of new meeting trends for 2012.  While shorter, local meetings with fewer attendees and more substantial educational content have been trending upward ever since travel and meetings budgets were cut, some newer trends are also taking shape.

A recent article from Successful Meetings highlighted the top trends for various aspects of meetings, from destinations to speakers to format to food.  There were several concepts that emerged as common themes for meetings this year:

  • Novelty and deviation from routine events - a focus on originality and unique experiences for attendees
  • Maximizing a tight budget; Rethinking hotel, speaker and food choices to bring attendees something new that will cost less and have a bigger impact
  • A continued focus on local trends and the uniqueness of a particular region for a memorable event
  • Quality both in and out of the meeting room - engaging and interactive learning experiences and content during both sessions and down time

Ultimately, the main theme for 2012 is an emphasis on value. Planners are urged to look at the strategy and purpose of their event and drive value for attendees.  In this economy, everything needs to impact the bottom line, and an emphasis on delivering ROI will also have many planners coming up with creative and fresh twists that serve a purpose and accomplish goals for the event.

Read the full story here.

The Circle of Life

Wednesday, January 25, 2012 by Kevin Iwamoto
University of HawaiiMany of you know that I was born and raised in Honolulu, Hawaii.  The 50th state will always hold a special place in my heart as my true home, even though I’ve spent decades on the mainland working on my career in the travel and meetings management industry.  I went to the University of Hawaii, which is today ranked 164th out of 1,600 American colleges (by US News & World Report) and, whose Manoa campus (where I went) has more than 20,000 students. I graduated from the College of Business and took some specialized courses in the School of Travel Industry Management (TIM).  I actually had a scholarship from Hawaiian Airlines to attend the TIM School, as it’s called by many, and I graduated with a degree in Business Administration.
 
It seems like just yesterday when I was a naïve and energetic student, eagerly learning everything I could while attending college and wondering what my true life vocation would be.  Flash forward many years to the present and I just got great news from Dr. Juanita Liu, UH's Dean of the School of Travel Industry Management. My SMMP book, STRATEGIC MEETINGS MANAGEMENT HANDBOOK: From Theory To Practice (released last August) is going to be used as part of the education curriculum for the Events Management Class, taught by Laura U. Gershuni, Instructor, School of Travel Industry Management.  It’s class number TIM 316, and she wrote to me, “ I am delighted to use your book in my class, as it covers so many areas that other meeting books do not (technology, strategy, going global, the variety of authors and expertise).  It will be a valuable addition to TIM 316.”
 
I have to say that the inclusion of our SMMP book into a college classroom for teaching purposes means more to me than anything else, especially when the college is my alma mater.  Let me express a sincere and heartfelt thank you, or “Mahalo” as we say in Hawaii, to Dr. Juanita Liu and Instructor, Laura Gershuni for recognizing the value of the information that was generously shared by the many contributing chapter SMMP experts for this book.  This for me was a surreal “Circle of Life” moment come true and I’m deeply humbled and appreciative for the experience.
 
If you'd like to read STRATEGIC MEETINGS MANAGEMENT HANDBOOK: From Theory To Practice, you can buy it online at Amazon, Barnes & Noble, Books-A-Million and Target.com, or by clicking here!

Global RFPs: Do Not Get Lost in Translation

Monday, January 23, 2012 by Gary Naylor
One of the challenges of a global meetings management programme is how to ensure you are understood locally. Often times, programmes commence in the English-speaking markets because it is easier. Plus, many organisations use English as their business language. So, in theory, a strategic meetings management (SMM) solution based in English should be easy to deploy, right?

Wrong. Reading something and understanding it are two very different things. I recall an example many years ago when a renowned British engineering company was looking to move their manufacturing to Japan. The conversation between the two went something like this:

Client: "We like your facilities; however, in order to move our production here you need to 
guarantee a 95% unit success rate."

Supplier: "I'm sorry, we could never meet that request."

Client: "Well, that is very disappointing; we have high standards that must be maintained."

Supplier: "So, to win your business, you would like us guarantee to break one in every 20 units that we produce?"

Whilst both parties understood the words being spoken, the meaning of the words were not clear.  Second, the underlying problem was that neither party fully appreciated their respective cultures at the start of negotiations.

Not an LCD Projector I am sure everyone has similar mis-interpretations within the meetings and events business. My own  personal example was being asked to supply a "Beamer" for a meeting. In my world, a Beamer was a BMW car. Yet I was very surprised to learn that it was also a humble LCD Projector!

This brings me to the main thrust of this post. I am often asked: "How can I create a German (or any non-English language) RFP?" In my view, there are two aspects to managing meetings internationally: language and terminology. The easiest part is the language - translating one word into another language and hoping that it means the same thing! And this is the rub: Context is everything in multi-lingual environments, and more so in meetings management. You may be perfectly correct in using a German word, but if it is in the wrong context, you will only get confusion on the part of the reader.

So, here's some practical advice that you can put to use in your global SMM. When sending RFPs to hotels around the world, it is important to understand and appreciate the terminology of the target country. Think of the LCD projector example. Making sure that the right term is used in each market will go a long way to getting thNot a Luxury Care right responses. In other words, it is not sufficient to simply take a base set of meeting terms and translate them to each language - each term should be relevant to the market from which you are seeking pricing information.

Global meetings programmes certainly do provide a number of challenges! But, by considering local terminology and culture in that programme, you will ensure success.

For more information and tips on strategic sourcing of suppliers, please read this StarCite whitepaper, Partners Perfect: Strategic Sourcing Remains Key to Effective Meetings Management!

The Power of "Netizens" and The "Click"

Monday, January 23, 2012 by Kevin Iwamoto
"Netizens." That's a word that I keep reading these days. I'm not in the habit of using it in my everyday conversation, but now I'll have to add it to my regular, personal lexicon.
 
Last week, I saw it once again reading The New York Times -- all about how big Web companies like Google, plus an avalanche of "netizens," protested -- via calls, emails and tweets -- Congressional offices against pending anti-piracy legislation. The objections were that, if passed, the laws would lead to web censorship.
 
Web ProtestsImpressive. Apparently, 4.5 million people signed Google's online petition and Twitter received more than two million posts on the subject by early afternoon, last Wednesday. The English-language version of Wikipedia even shut down in protest. The uproar worked, and Congress dropped the two bills -- the Protect IP Act and the Stop Online Piracy Act.
 
What does all this have to do with strategic meetings management, you may be asking? To me, it just reiterates what I've been talking about lately in posts on this blog: the power of social media and the web, and the opportunities -- and challenges -- that come with managing the opinions of netizens, or, in our case, web-savvy meeting attendees and business travelers.
 
By now, a growing number of hotel companies have strategies in place to monitor and respond to guest reviews that are posted on sites like Facebook, LinkedIn, TripAdvisor and Yelp. And recently, a few hotels, such as Marriott and Starwood, have even started their own review sites. What all this says to me is that suppliers have gotten the message about the power of the "click," and many are seeking to build loyalty and be more engaged with web reviewer customers.
 
Meeting managers should get the message about the mighty click, too. Here are a few tips to operate in this age of instant web communication and socialization:
 
- Create and communicate (via a Twitter message if you have to) a policy on when it's appropriate and when it's not to post communication on social media. Thoughts about how the big industry convention in Dallas went last week -- okay. Personal views on your CEO's speech at the internal sales meeting yesterday -- not okay.
 
- Meet with your company's communications director or manager and pick their brain about how they monitor and deal with social media postings about the company. How do they handle negative comments by customers, investors and business partners? Learn from what's done already and adapt for your needs.
 
- Use social media tools -- not just to police -- but also to respond to attendees' questions and their desire for better service from you and your suppliers. Social media rules! It's a brave, new world out there ... and because more people have a voice today than ever ... the monitoring is never really done.
 
- Stop being in denial about social media!  As each generation enters the workforce it will accelerate the change in the way we currently communicate within corporate environments.  The new generation doesn't use e-mail as a primary vehicle to communicate, they text and Twitter!
 
Remember also the power of this new media, it toppled Middle Eastern governments and invoked massive social changes that even dictators and armed military couldn't suppress.  Knowledge is power, so use it to empower your SMMP and other business initiatives.  Keep up the good work!
 

Medical Meeting Planners Look for Ways to Coax Docs to Events

Friday, January 20, 2012 by StarCite News
Are you a medical meeting planner and having a difficult time coaxing health care professionals (HCPs) to conferences and trade shows? No wonder -- given the tangle of regulations, both from the government and self-regulating bodies (such as the PhRMA Code) that, in the first case, require disclosure of spend on HCPs and, in the second, limit gifts and giveaways.

How to Get Doctors to Attend Product Shows?You're not alone. Medical meeting planners gathered in a closed-door session at the recent Professional Convention Management Association’s Convening Leaders Annual conference, held January 8–11 in San Diego, to talk with peers about their challenges and how they're resolving them.

Solutions some are implementing:

- educating doctors at product theaters (rather than one-on-one at parties)
- putting receptions on trade show floors

To read more about the concerns faced by medical meeting planners these days, check out this article on Meetingsnet.

Also, read up on what you need to know to stay in compliance with the Physician Payments Sunshine Provisions, which went into effect Jan. 1st, with this StarCite whitepaper!

The Sunshine Act is Here and The Eyes of The World Are Upon Us

Wednesday, January 18, 2012 by Kevin Iwamoto
The meetings industry has been preparing for the start date of the Physician Payments Sunshine Provisions -- which, as of Jan. 1, requires drug and life sciences companies to report to the government payments and gifts to health care professionals (HCPs), including spending on travel and meals for meetings. Yesterday, The New York Times, in a front page story, reported on the new regulation and said that "about a quarter of doctors take cash payments" and "nearly two-thirds accept routine gifts of food" from health care companies.

If you're a meeting manager at a health-related company, you should use your strategic meetings management (SMM) technology to track and collect the data you'll need organizationwide to be in full compliance. I'm pleased to report that meeting managers at a growing number of pharmaceuticals are telling us that technology is the most effective, efficient way to do this.

Let The Sunshine In! StarCite, part of Active Network, has done a lot to help companies of all sizes get ready for this legislation -- via webinars, whitepapers  ... even creating a life sciences industry-specific solution for tracking and reporting HCP spend. So there are plenty of resources available to learn about the new requirements and to start implementing the required changes. Many people might think that the legislation only impacts corporations in the pharmaceutical, bio-med or other healthcare related fields. However, suppliers such as hotels and venues would be wise to familiarize themselves with the regulations as well so they can be partners in corporate efforts to comply with regulations.

While reading yesterday's Times article, I couldn't help think that the eyes of the world are upon our industry.  I believe that this legislation gives pharmaceutical and life sciences companies a wonderful chance to demonstrate their very genuine commitment to productive and responsible medical meetings.

Read how one pharmaceutical giant, Sanofi Pasteur is using StarCite technology to help it stay in compliance with the Sunshine Act.

Active Network/StarCite Bridging the Chasm Between SMM and Community Engagement

Monday, January 16, 2012 by Kevin Iwamoto
Business Travel News reporter Chris Davis wrote a story last week about how the Active Network -- which acquired StarCite® -- plans to integrate StarCite's strategic meetings management cloud-based technology with Active Network's attendee (DDD) software.

Dave Alberga, CEO, Active Network I was happy to see quotes from Active CEO Dave Alberga complimenting the StarCite technology and talking about how well both companies' technologies will ultimately fit together. He said the acquisition is a "key step we're taking to evolve the meetings industry from one that focuses on meeting logistics and spend management to one that includes continuous community engagement, enabling organizations to build lifetime value with their customers and employees."

That echoes my comments I made in this blog on Jan. 5, when I said that, at most corporations there's currently a "chasm" between SMMPs and Marketing/Sales organizations, and they end up having to purchase separate technology solutions, manage multiple suppliers and, often times, have separate internal managers to manage the spend.

No one has ever said that SMM is easy, and it can be challenging to implement SMM and gain adoption, especially in a large, complex global organization. But in the past decade, SMM has gained a huge foothold in the U.S. – with more than than 50 percent of the top travel buyers named by BTN using StarCite |Active Network technology. And, meetings management is now poised to take off in Europe – as evidenced by how much of the Business Travel Show programme taking place in London next month is focused on meetings management.

One of the major barriers to adoption has been the division between those who are focused on managing the spend/risks versus those who are focused on reaching new customers and thus driving new revenues. Now, through technology and the expertise within the new Business Solutions division we’ll be able to better link the management of meetings to the experience of meetings, ensuring they create value -- which is going to expand the scope and evolution of SMM. Here is an opportunity to bridge this chasm I spoke of, and I and others in the industry are excited about the possibilities. The end goal: to help companies generate revenue, boost market share through expertly planned meetings and events --– whether they’re in-person, mobile, remote or via some combination.

But don’t just take it from me. Christopher Dwyer, Senior Research Analyst at Aberdeen Group, who studies and analyzes this SMM space for a living said it the best: "...This comprehensive technology offering will help bridge the divide between marketing meeting spend and procurement/sourcing for both small and large meetings and conferences, and I am excited to see where the evolved event lifecycle will go in the coming months."

New Trends in Duty of Care

Thursday, January 12, 2012 by Kevin Iwamoto
In my New Year's resolution post, I said that I'd be on the forefront of reporting new business travel and meetings management trends, especially as it relates to such issues as Global Duty of Care. Protecting Your Attendees -- a Big ResponsibilityWell, along comes this latest news tidbit ... that I just had to share.
 
Are you worried about keeping track of travelers and meetings attendees -- especially if they are in the same path as a natural or man-made emergency somewhere in the world? Air & Business Travel News recently reported that Birmingham, UK-based Click Travel has introduced a new cloud-based product that provides real-time visibility of every customer that booked travel over its network (including travelers en route on airplanes via a connection with GDSs). The tool also features an alert system customers can use to inform their travelers of disruptions to service and how to make alternate travel plans.
 
Ingenious. But maybe some of you out there -- looking for ways to further protect your meetings attendees -- may find this kind of software just a bit intrusive to travelers' privacy. That's why there are other options, chiefly, integrated and holistic strategic meetings management (SMM) systems that instantly put information about travelers whereabouts at your fingertips (through the attendee management module) and then allow you to launch established processes to make alternate travel arrangements for those in harm's way.
 
I'm glad we're continuing to see innovation on the Duty of Care front. And I'm happy to see that more companies are for the first time interested in incorporating Global Duty of Care plans for meetings and working with other areas of their companies to make it a reality.

Come to London's Business Travel ShowBy the way, if you're attending the Business Travel Show in London from Feb. 7-8, why not register for the "Masterclass" session that I'm leading:

- Risk-managing Your Meetings Programme (MT7) on Tuesday, Feb. 7th; 14:50-15:40 pm
 
For more information on Global Duty of Care, check out these two StarCite webinars:
 
- Meetings and Global Duty of Care: What You Need to Know Now! 
- Meetings and Global Duty of Care Part II: Minimizing the Risks
 

Visit StarCite at Stand #29 at The 2012 Business Travel Show in London

Wednesday, January 11, 2012 by Gary Naylor
Catch StarCite, Part of the Active Network in London

Catch StarCite®, now part of the Active Network (NYSE:ACTV), the leading provider of organisation-based cloud computing applications, at the 2012 Business Travel Show, which is held from February 7-8 at Earl's Court in London.

The Business Travel Show is Europe's leading marketplace for business travel professionals to source, network and learn.  This year's event features:

- A programme of networking and social events to facilitate better connections, create new relationships and strengthen existing partnerships
- A broad spectrum of education sessions to arm visitors with intelligence, stimulate their imagination, keep them up to date with industry trends, and improve their competitive edge.

If you are attending the show, please register for a workshop session that I'm leading:

- Getting Started With SMM -- The Basics, on Tuesday, Feb. 7, 09.50-10.30

Also, StarCite will be exhibiting at Stand #29. We hope to see you there!

The New Move Toward Noncompliance

Monday, January 9, 2012 by Kevin Iwamoto
Scott GillespieMy buddy, travel industry consultant Scott Gillespie recently laid out some drastic changes that he foresees for our industry in a great piece in The Beat. He's also written much about this in his blog: Gillespie's Guide to Travel+Procurement .

Scott is watching "the battle for control and compliance" during the travel shopping/booking process unfold, and he mentions such "minor" winds of change as:

- Travel managers losing the ability to apply policy controls to corporate travelers' booking
choices, with some managers essentially side-stepping controls and letting travelers book as they wish
 
- The appeal to travelers of smartphones and travel apps

The "lightning bolts" that warrant our full attention, however:
 
- Rearden's technology that curates travelers' options into a few categories (e.g., for budget-minded, time-sensitive and high-touch travelers) thereby challenging the traditional corporate definition of a lowest logical fare, and giving travel managers a new concept to deal with: the most "valuable" fare.
 
- Short's Travel co-opting every OTA's shopping abilities (Short's Travel technology applies
corporate discounts to travelers' shopping choices -- even those of online travel agencies). This could give rise to lighter, cleaner self-booking tools (sort of like the netbook vs. the laptop) for corporate travelers "because they won't carry the baggage of the search/shop functionality." They'll be designed to do just self-booking.
 
- Voice-based user interfaces from Apple (for example, Siri), Google and Evature -- in other
words, a convenient, voice-activated way of booking -- will beat out compliance to corporate
booking tools.
 
- American Airlines' public questioning of the value of corporate contracts. Frank Morogiello, VP of Global Sales at American Airlines, recently said publicly that airline CFOs are questioning the value of corporate contracts -- chiefly because many companies aren't moving targeted and desired market share for the carriers to warrant sustained discounting.
 
What we're witnessing is a new move toward non-compliance, and technology is leading us there by the nose. Thank you, Scott, and thanks, too, to The Beat, for bringing these trends out to the forefront where we can look at them and analyze ways of meeting the challenges or adopting them.
 
You've heard me say many times that travel and meetings managers need to stop looking down at their desks everyday and occasionally look up to see what's coming down the turnpike!  You need to familiarize yourself with new technologies and investigate who within your organization are using them to circumvent policy and lowest pricing options. From there, I guess it's up to you which road you want to take in order to increase compliance: use new technologies to your advantage or beef up policies to mandate that travelers use designated agencies or OTAs in order to utilize corporate discounts.

Perhaps you need to do both!

Active Network Acquires StarCite as Part of its New Business Solutions Division

Friday, January 6, 2012 by StarCite News

Exciting news! Active Network, the leading provider of organization-based cloud computing applications, yesterday announced the launch of its Business Solutions division, creating an end-to-end global ecosystem for the events industry.

As a part of the launch, Active Network also acquired StarCite®, which will become part of the company’s Business Solutions division.

Active Network Acquires StarCite

Active Network’s mission is to power the world’s activities and connect people with the things they do. Active Network does that by providing technology to power activities in all areas of life, including business meetings & events, outdoor activities, community activities and sports.

With the StarCite acquisition, Active Network adds Strategic Meetings Management (SMM) technology to its expansive offering, creating a combined suite of solutions that meets the needs of any event or meetings program. The result will be unprecedented cost savings, greater efficiencies and deeper audience engagement for the events industry worldwide.

We're looking forward to taking the next step as part of Active Network and are very excited about what the future holds.  For more information on this exciting news, please click here.

Top Meeting Destinations

Friday, January 6, 2012 by StarCite News
Successful Meetings recently listed the top 10 travel destinations in the U.S., and so we thought we'd share information on some of those spots to help you with planning events this year:

The US Virgin Islands
Looking beyond the obvious draw (it's always 80 degrees Farenheit or so), the Frenchman's Reef Marriott Resort (60,000 square feet of meeting space) just completed a $48 million renovation.The U.S. Virgin Islands

Hudson River Valley, New York

The scenery is magnificent, and its just a short ride from Manhattan. Plus, Amtrak, which services the region, recently expanded its free AmtrakConnect Wi-Fi service on its New York-Albany-Buffalo route.

Cincinnati, Ohio
Among Cincinnati's numerous draws is the Duke Energy Convention Center -- containing over 750,000 square feet of flexible exhibit, meeting, and entertainment space.

Culebra, Puerto Rico

Puerto Rico has got beautiful beaches; English is spoken; and it's just a short hop from the US mainland. Make Castillo de San Felipe del Morro (Morro Castle), a 16th-century citadel in San Juan named for King Philip II of Spain, a must-see venue for your attendees.

Hawai’i: The Big Island
There's been an increase in direct flights from the US mainland to Kona, on the Big Island. Another positive development: a rebound in group business in 2011, and improved bookings for 2012, according to one of the island's largest incentive and meetings resorts -- the 780-room Grand Waliea.

Chicago: The Windy CityChicago
The Windy City, as it is known, offers America's tallest building, outstanding restaurants, theaters, and museums. McCormick Place convention center boasts 2.6 million square feet of exhibit halls and 173 meeting rooms with 600,000 square feet of space.

For more information on these and other destinations, remember to use your e-RFP tool in StarCite to more easily source suppliers!


Warning to EU Meetings Managers: Beware of Credit Card Surcharges

Thursday, January 5, 2012 by Gary Naylor
Beware Credit Card SurchargesCredit card surcharges levied by Europe's airlines are becoming a fact of life: £6 per person, per leg "administration fee" charged by Ryanair for all cards except one – a pre-loaded debit card; 2.5% of fare by Easyjet; a £4.50 per booking credit card fee from British Airways, and a charge of up to 17 euros (£14.16) per person by Air Berlin.

In the U.K. the government has announced that it will ban all "excessive" card surcharges by airlines and others by the end of 2012. The UK regulator, the Office of Fair Trading, has calculated that travellers in Britain spent £300m on card surcharges for the airline industry alone in 2010, according to an article on BBC. Whichever way this is viewed, it means an increase on the cost of holding international meetings involving air travel!

I should  be clear here and say that generally there are no charges applied on corporate rates and higher classes (Premium Economy and Business), but charges do apply mainly to lower, economy classes. Still, this remains a problem for corporate travel, as more and more seek to save by booking in economy class or on low-cost airlines. So, whilst the base fare may be attractive, once all the fees are added in, is it still a “low cost” ticket?

My take on all this is that it is key for corporate travellers to comply with their internal travel
programmes, where one is in place. Why? Simply because where a corporate rate has been negotiated with an airline, the organisation is able reduce exposure to additional surcharges, as well as provide additional cover that a corporate programme affords.

So, if you are a meetings manager, take extra care to communicate to planners and attendees the importance of booking approved meetings air rates. Also, be aware of how your meetings budget is affected by these surcharges.

In the meantime, we can hope that the initiative taken by the UK government to protect consumers and business travellers from excessive card surcharges spreads across the EU.

Uncertain about other areas of meetings spend? Click here to read a StarCite whitepaper on how to uncover hidden expenditures and incorporate them into your strategic meetings management program.

A Game-Changing Event in the Meetings and Events World

Thursday, January 5, 2012 by Kevin Iwamoto
A journey of a thousand miles must begin with a single step” – Lao-Tzu

Today marks a momentous step forward in our world of global corporate meetings and events.  If you haven’t heard or read about it yet, let me be the first to share with you the great news.  Early this morning, before Wall Street opened for business, Active Network (NYSE: ACTV) announced the launch of its Business Solutions division.

The new division connects event suppliers, organizations and attendees—powered by a suite of technology solutions that meets the needs of any event or meeting—to drive unprecedented cost savings, efficiencies and deeper audience engagement.

As a part of the launch, Active Network also announced the acquisition of StarCite®—the leader in global corporate travel and strategic meetings management (SMM)—which will become part of the company’s Business Solutions division. In addition to our global corporate customer base, StarCite will also provide Active Network access to a vast worldwide online marketplace of the top hotels, destinations and venue suppliers.

The combination of two of the largest technology providers for the SMM marketplace and the events/conference/association and sporting events marketplace is exciting news and, in my humble opinion, a real game-changer for the meetings and events industry, as well as the general consumer marketplace.

Active Network serves four key markets: business events, community activities, outdoors and sports and has over 47,000 customers. Last year they generated 70 million online transactions!  The combined customer base for both Active Network and StarCite will range from top global corporations and technology companies, to the National Parks Service and state campgrounds, to sports organizers like Little League and IronMan, to local agencies such as the City of Phoenix and neighborhood YMCAs. 

The power of the combined technologies will provide the first-ever global ecosystem connecting event suppliers, organizations and attendees. Specifically for corporations trying to manage an SMMP, plus deliver value and data for their Marketing departments who have different requirements and needs, the combination of these technologies will expand and redefine  a truly end-to-end solution that captures spend and logistics -- from the smallest meetings to the largest events and conferences. 

Currently there’s a chasm that exists between SMMPs and Marketing/Sales for most corporations, and they end up having to purchase separate technology solutions, manage multiple suppliers and often times have separate internal managers to manage the spend.  The end result is continued fragmentation of expense/spend data, disjointed functionality requirements and multiple internal owners.   The combination of our two leading technologies will change all of that by providing a truly end-to-end global ecosystem for meeting and events management.

Needless to say I’m excited about the future of our industry and our customers based on today’s announcement.  I predict that this will be a change catalyst for many global companies, event organizers, government departments and suppliers in 2012 and beyond.  In my recent holiday blog, I promised that I'd go the extra mile to share unique thoughts and observances about current and developing meetings industry trends.  Consider today’s post as the first of many to come -- where I hope to blog about “SMEMP” (Strategic Meetings & Events Management Programs) and the next generation of complete end-to-end technology solutions for a larger, more robust and further diversified marketplace! 

Happy New Year everyone!

Educate Yourself on Global Meetings Practices

Tuesday, January 3, 2012 by Kevin Iwamoto
Know Your Manners GloballyAn article in The New York Times today made me smile with recognition. It's all about an entrepreneur who travels often on business to meet prospective clients -- and to far-off destinations such as Asia and Europe (Since I'm on the West Coast of the U.S., going to Europe is a trek). And talking about one of his trips, the executive, Ty Morse, CEO of Songwhale, a Pittsburgh, PA-based interactive technology company, reminds us all about the cultural intricacies of doing business abroad. "In China, we had translators, but we were still used to conducting business American style, where you can get a deal done in two hours and everybody leaves happy," he said. "But in Asia, every meeting was about 10 hours long and everyone wanted to serve us food. We were so stuffed and jet-lagged, it was ridiculous."
 
Later in the article, Morse, notes that: "The trip was actually worth it since we eventually opened two offices in China and one in Indonesia. But sometimes you don't get the deal."
 
In this blog, I have often recounted trips that I've taken to Asia, Europe and other parts of the world, and on nearly every trip, I have learned about new, subtle -- or not so subtle -- differences in the way business in done from the style here in the U.S. I consider it a continuous growth experience.
 
For example, did you know that in some countries in Europe and Asia/Pacific, alcohol is very often served at lunch during business meetings? In the U.S., that's a practice that was once fashionable in the "Mad Men"era of two and three martinis, when men wore hats and women gloves. But is now frowned upon, due to cultural changes in the U.S. as well as an aversion to anything that could lead to litigation.
 
And in many parts of Asia, there is a strong culture of consensus, as far as decision-making goes, versus the often quick decisions that can come out of U.S. meetings.
 
If your company has global ambitions, it's wise to consider these and other cultural differences when doing business overseas. And it's especially important to give direction to meeting planners, who, when organizing events, can advise attendees on crucial points like social etiquette tips and proper attire.
 
Start the new year off right -- educate yourself about the world's varied business practices! Here's an intriguing article I read about practicing good manners globally.

Caution: Risks Ahead in 2012

Tuesday, January 3, 2012 by StarCite News

Risks aheadNatural and man-made disasters over the past year have made it clear how important it is for meetings and travel managers to have a global Duty of Care plan in place for their attendees, employees, and travelers. 

StarCite has especially pushed for the awareness of Duty of Care as we’ve seen earthquakes, tsunamis, hurricanes, tornadoes, political uprisings, and other disasters put thousands of people in harm’s way and wreak havoc across the globe. 

Now, with 2012 upon us, there is a greater sense of urgency for Duty of Care. Global intelligence and business resiliency provider iJET said that “the new year will pose unprecedented challenges and risks for organizations and those tasked with ensuring employee safety" in a forecast of risk threats it recently released.

iJET warns that global economic instability, continued Arab Spring uprisings, heightened ethnic, racial and political tension, terrorist activity and global health issues will be macro-level concerns this year. iJET’s severe outlook combined with the increase in business travel and meetings demand makes the risks even greater. So here are some things you can do to prepare your company for the unexpected in 2012 and beyond:

·         Collaborate with key stakeholders in other internal departments to get an idea for what duty of care programs already exist in your company, how they might be structured, and how your meetings program can fit in

·         Coordinate with suppliers to learn whether they have contingency plans in place in case of emergencies and build precautions into your negotiated contracts

·         Leverage technology to cover your global needs and easily track meetings and attendee data

·         Build the business case for Duty of Care to your executive team, highlighting the cost-benefit and risk analysis involved

·         Communicate your plan and roles and responsibilities to employees and attendees ahead of time, advising what actions would need to be taken in the event of a crisis

For more information on Duty of Care programs, click here to access our whitepaper, “Meetings and Global Duty of Care: What You Need to Know Now.”


My New Year's Resolutions!

Thursday, December 29, 2011 by Kevin Iwamoto
Happy New Year From StarCite!There I was this morning, fingers on my keyboard, all ready to write about my resolutions for the new year, when I stumbled across Sue Pelletier's intentions in her blog. Sue, who is the very talented editor of MeetingsNet Web and Medical Meetings magazine, must have read my mind -- because so many of her resolutions touch upon what I plan to focus on next year. So, I thought I'd borrow a few of Sue's intentions for the new year and highlight what I'll be evangelizing about in 2012:


 -  Meetings ROI – Sue’s top five resolutions all center around making meetings better. She discusses how valuable smaller meetings are for participants, and how important it is to structure meetings content, speakers, and session time blocks (including free time!) along with ensuring that meetings are marketed effectively to drive the right attendance. It’s important for all of us to remember that Meetings ROI and being able to measure and report results is critical and I intend to focus more on this in the coming year.

Meetings Preparedness (Safety, Communications, Corporate Responsibility)

- Helping companies be prepared for the "Muffingates" of the future and misperceptions (mostly by those outside the industry) about how wasteful meetings spend is with a good communications /public relations plan. You'll want to make sure that your upper management understands the business value of meetings -- regardless of how things "appear."

- Creating global Duty of Care plans that spell out how your planners should go about helping meetings attendees who are facing natural or man-made disasters. If the past few years (earthquakes, tsunamis, political revolutions) have taught us anything, it's this: We live in an unsafe world, and you need to be prepared to deal with it.

- Integrating Corporate Social Responsibility (CSR) into your meetings program as a way to give back to the communities you gather in. There are so many ways to give back, whether it's a food drive or a park cleanup, and new research shows that a majority of companies have CSR goals and want their suppliers to have programs, as well.  

Expanding SMM

- More emphasis on small meetings management; as Sue states, they're a great format for intimate learning and socialization. And because over 70% of meetings in an organization are "small meetings," a meetings category often overlooked, they should be incorporated within an SMM, and I'll be looking at more holistic management of small meetings, too.

- Embracing social networking and virtual meetings; they're here to stay. Both trends help extend your business goals beyond limited audiences. But both need careful management, too.

I'd like to add some more hours to my day, too, but this post is about realistic goals!

Happy New Year!

Practicing CSR? Make Sure Your Suppliers Are, Too

Tuesday, December 27, 2011 by Kevin Iwamoto
Once again, my friends at AirPlus have shed some new light on a meetings industry trend through their surveys. This time, AirPlus polled 175 corporate travel managers in November on Corporate Social Responsibility (CSR) initiatives and found that many companies are doing CSR activities, and they expect their suppliers to be good citizens, too. Yet, surprisingly, few have a process in place to inquire about suppliers' efforts.
 
For example, AirPlus found:
 
- 55% have implemented "green" initiatives, such as setting goals to reduce the carbon impact of business travel, and 42% expect their preferred suppliers to have their own green initiatives (for example, water conservation and waste recycling programs) in place
- About 59% donate money to charity, while just over 27% expect their travel suppliers to do so
- 53% donate services to charity, and almost 26% expect the same of preferred suppliersDo You Volunteer? Does Your Supplier?
 
While many companies are taking the high road in their communities and expect their suppliers to take the trip with them, a surprising few actually inquire into their suppliers' CSR activities and policies. For example, the AirPlus data revealed that more than 62% have no plans to include CSR criteria in RFPs to payment companies.
 
If you're a travel, procurement or meetings manager, make sure your suppliers' CSR policies are aligned with your own -- especially if your commitment to making the earth greener depends on suppliers' own practices. Instruct planners to query airlines, hotels, car rental firms and commercial payment companies on their CSR policies and practices via electronic RFP tools. If you're using a good platform, there should be a feature for asking ad hoc questions.
 
If you're trying to be a good citizen, take that extra step to make sure your suppliers are, too!

Zero Email for Atos Makes Sense for Meetings Management, Too

Friday, December 23, 2011 by Gary Naylor
Is your organization making an effort to limit emails and use other platforms to communicate?

Atos's Thierry BretonPerhaps you've heard of Atos, the international information technology services company whose CEO, Thierry Breton, has publicly stated a goal of bringing his giant company to a zero-email deadline by 2014. That would be quite a feat for a company whose 80,000 employees across 42 countries receive an average of 100 emails per day. Breton's plan is for employees to communicate more via social media tools and instant messaging.

I'd venture to say that email reduction would be appreciated by a lot of the meeting managers and event planners that I speak to on a daily basis. Event management brings a deluge of emails, so much so that they sometimes can compromise the quality of event content.

Centralising budgeting, planning, attendee management and other key event planning processes, and then housing the information on StarCite's Cloud -- along with the prodigious communication that is part of these processes -- is certainly a step in the right direction!

To find out how strategic meetings management technology can help you make event management more efficient and save you time and money, click here!StarCite

Happy Holidays!

Thursday, December 22, 2011 by Kevin Iwamoto
Happy Holidays to All From StarCite!I've always felt that the holidays are a great time to reflect on the important people in our lives, what we've accomplished over the past year and where our goals will take us in the new year.
 
I know that I am very grateful to a whole bunch of people for enriching both my professional and personal lives -- all my hard-working and dedicated colleagues at StarCite, my peers throughout the industry who, like me, are committed to advancing the science and practice of strategic meetings management, and the many meeting, travel and procurement professionals that I get to meet around the world -- who inspire me with their determination to holistically transform their meetings program to benefit their companies.
 
This year, I traversed the globe, visiting Asia, Europe and Australia (among dozens of destinations), evangelizing about the merits of SMM and meetings technology and, increasingly, promoting the notion that companies should implement formal Duty of Care plans for meetings -- given the unsafe world we all live in. During my travels, I'm so lucky that I got to meet the architects of change within companies the world over.

This year, I experienced one of the highlights of my professional life: editing and publishing the first true industry guidebook for developing strategic meetings management programs: Strategic Meetings Management Handbook: From Theory to Practice, and I want to once again thank the 10 other writers (all meetings industry thought leaders) for contributing their chapters.
 
I'm also extremely pleased that I got to help StarCite grow--we experienced year-over-year marketplace growth to the tune of a 20% increase in RFPs in North America, a 127% spike in Europe and a nearly 47% rise in APAC.
 
I could take up a lot of space here with more about what a fantastic year I had in 2011. But I'll end with a forward-looking statement for 2012: Watch out for all kinds of innovation from StarCite -- developments that will benefit both corporate buyers and suppliers.
 
And, in this blog space, I promise that I'll go the extra mile to share unique thoughts and observances about current and developing meetings industry trends. In 2011, this 'little blog that could' won a Silver Magellan Award from Travel Weekly magazine in the On-line Travel Services, Blog category. I promise to keep up that standard of excellence ... so keep reading!
 
Happy Holidays to all!